Welcome to my collection of bicycle-related beer labels. The collection consists mainly of Radler Bier (cyclist beer) labels from Germany & Austria, but it also includes regular bicycle-related beer labels from Australia, Slovenia, Yugoslavia, Denmark, Belgium, The United States, and other places.
The links above lead to pages set up by first letter(s) of the BRAND (not brewery) name. This is not 100% consistent, but reasonably close. Each page consists of a thumbnail image when I actually have a label. I hope you enjoy browsing through these labels!
How Cyclists Came to Have a Beer of Their Own:
On a hot summer afternoon in June of 1922, Franz Xaver Kugler, the owner of a Gasthaus
high in the Deisenhofner Kugler-Alm in Bavaria realized that he did not have enough
beer to accommodate all of his guests for the day, both bicyclists as well as mountain
hikers. Hence, he decided to offer his remaining beer, interestingly a dark beer, as a
mixture of beer and lemon-lime soda of which he had an ample supply, and thus he
nick-named his newly-found drink after the bicyclists,- hence a RADLER!
This page was last update on Saturday, July 08, 2000.